Posts Tagged ‘Global Warming’

marketing global warming

When it comes to global warming, I fall in the “cynic” category.  Not cynical about the existence of global warming or humans’ involvement in it, but about the motives that drive the movement.  I am of the opinion that much of the environmental movement in the United States — specifically the push to end global warming — has as its ultimate goal political strength and money-making.  What’s more, media coverage of global warming continues because of the piles of cash there is to make on the issue.  (it’s hard to see any monetary payoff for, say, the crisis in Darfur, sex trafficking in Asia, or the fight against homelessness in America)

Just look around you — nearly every company has released a “green” product of some kind.  They’ll continue to carry their “non-green” products, of course, but they want us to know that they are aware of the problems that we face regarding our Earth and are hard at work doing something about it.  Do you think the car or oil companies really feel morally obligated to fight global warming?  Of course not!  While Chevron brags about leading the industry in research on renewable energies, they send lobbyists to Washington to convince politicians that more science needs to be done with regard to global warming.  So jumping on the environmental bandwagon is awfully opportunistic for these companies.  The bottom line, of course, is the bottom line.

That said, I am a fierce environmentalist.  I believe the Earth is heating up and breaking down, and that we have some part in causing it.   I do my part to reduce my impact on the Earth and my neighbors.  We don’t own a car.  We have those expensive twisty bulbs.  We cook at home a lot.  We eat organic and fair trade foods whenever we can.  And the list goes on.  We just try not to get swept up in the marketing of the issue.  For me, it’s as much about self-sacrifice and discipleship as it is reversing global warming. (the egotism of much of the rhetoric — “we can reverse global warming”; “we can save the planet” — is really mind-boggling sometimes)

It is good to see the Southern Baptist Convention rise above political polarity to name environmental care as a moral issue at its recent conference.  The other sign that the apocalypse is upon us is a commercial hitting the airwaves this week featuring Pat Robertson and Al Sharpton sitting on a couch (Pat on the Right; Al on the left, of course) advocating for environmental care.  Al Gore’s foundation is putting up the money for the media blitz, and CBS News reports that other unlikely pairings will include Toby Keith and the Dixie Chicks and Nancy Pelosi and Newt Gingrich.